Jumping on a Trend: GenAI + Cooking
Following the release of ChatGPT 4, Bosch recognized the need to explore how this groundbreaking technology could impact their business. Luc spearheaded a lean conceptualization task force to investigate how Generative AI (GenAI) could enhance operational efficiency and end-user applications in the realm of cooking.
Role
Luc created a cross-functional development team consisting of UX Design, Requirements Engineering, UX Research and Developers to explore potential applications of an emerging technology.
Strategic Initiatives
Market Review:
Conducted a comprehensive analysis of potential markets, identifying areas where GenAI could be most impactful for Bosch.
Webapp Demos:
Developed three webapp demos to demonstrate innovative, 'solution-after-next' use cases in cooking, utilizing GenAI's capabilities.
Voice and Image App:
His efforts led to the greenlighting of a voice and image recognition app, slated for release in 2024, blending AI technology with user-friendly interfaces for cooking applications.
Methodology
Strategic Alignment Next (SAN):
Applied SAN principles to align GenAI applications with Bosch's long-term strategic goals.
Blue Ocean Strategy:
Employed to identify and capitalize on untapped market spaces in the cooking technology sector.
Pretotyping/Rapid Ideation:
Utilized for quick, cost-effective testing of ideas and concepts before committing to full-scale development.
Lifestyle Study:
Conducted to understand consumer behavior and preferences, ensuring that the GenAI solutions resonate with target users.
Wargaming:
Engaged in scenario planning and competitive analysis to anticipate market responses and strategize accordingly.
Challenge Portfolio:
Developed a portfolio of GenAI challenges, prioritizing projects based on their potential impact and feasibility.
Stakeholder Management:
Collaborated closely with stakeholders for project buy-in and support and successfully secured budget through direct negotiation with the board of management
Results
Consumer Satisfaction:
9/10 users preferred the culinary app over current offerings, reflecting its ease of use and relevance to modern cooking needs (pre-launch)
Cost Reduction:
Cost savings of 80% relative to in-house app development
Strategic Partnerships:
Formed key partnerships with Mealkit companies and cooking influencers, leveraging their expertise to enhance app features and market reach.
Lessons Learned
Don’t focus on what competitors are likely to do (undifferentiated)- focus on leap frogging
Benchmark new solutions against current company roadmap to force a reevaluation of decisions that no longer make sense