Luc Lam

Helping businesses solve complex problems with deceptively simple solutions from strategy to launch.

"Conformity or rebellion?" Neither one. Both ways are simple-minded– they are only for people who cannot cope with contradiction and ambiguity.

— The Diamond Age, Neal Stephenson

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Head of New Product Development

Luc infuses the agility of a digital startup into the framework of large corporations. With over 15 years of experience as a coach and team leader, he has spearheaded numerous successful product and innovation initiatives, yielding over $500 million in revenue. The teams he's built and mentored have the skills to succeed, consistently ranking as top performers in their respective organizations. As an individual contributor, he excels in product management, UX research, and innovation strategy for both hardware and software development.

Principles

Innovation Strategy for Where to Play and Where to Win

Luc helps steer businesses in times of change by framing the most important factors for managing near-term and long-term roadmaps.

Blue Ocean Strategy | Platform Architecture | Innovation Portfolio | Solution-After-Next

Leading Projects through Building Trust

With mastery under different hats, Luc earns the confidence of stakeholders and developers by maintaining an aspirational target picture, celebrating team wins and tackling the deal breakers on everyone's mind first.

Knoster Model | Project Charter | Risk Management | Leadership Styles

Research to Solve for the Right Problem

Luc drives cross-functional teams to form clear hypotheses and uncover meaningful insights together that can be converted into actionable user requirements.

Trend Research | Consumer Journey | Ethnographic Research | User Validation

Go Lean or Go Home in Product Development

Given an eternal shortage of time or resources, Luc believes in keeping front-end processes light while pushing hard on discovery, validation and iteration.

Lean Startup | Design Thinking | Scrum | Business Model Canvas

Elegant Designs in the Face of Complexity

Whether offering product or service solutions, Luc advocates for creativity and risk-taking to uniquely satisfy customers beyond what they can express.

Visual Brand Language | Design Systems | Pretotyping | Usability

Some brands Luc has worked with

Works

  • BSH Smart Oven Platform

    Drove feature roadmap and validation of new use cases for the embedded camera.

  • Thermador UI

    Product owner and UI/UX manager for new Thermador visual brand language and user interface.

  • MealDone App

    Formed and led cross-functional team to explore opportunities for GenAI within cooking.

  • Good Yeti VR Card

    Designed world’s only mailable mobile VR viewer that can be sent with a regular postage stamp.

  • Good Yeti VR Installation

    Showcased use of VR for promoting reading through interactive scenes from fiction.

  • Virtual Exhibit on Waste Management

    Showcased the role of VR to create compelling and cost-effective demonstrators for education and museums

  • Brady Badge Holders

    Research and designed new commercial badge holder system while holding to tight cost constraints.

  • Finger Prosthesis

    Worked with inventor to design the world’s first self-actuating finger prosthesis that can accommodate 10% to 90% finger sizes.

  • LG Door-in-Door Fridge

    Research lead to identify needs, explore concepts and validate solutions.

  • LG Double Oven Range

    Led lifestyle research identifying everyday and holiday needs leading to the configuration.

  • LG Sidekick Washer Base

    Research lead identifying key insight of need for partial loads.

  • Husqvarna TS60- Tile Saw

    Leader designer and researcher responsible for overall configuration and ergonomics of award-winning wet tile saw.

  • Aerobed PatMat

    Lead designer on carrying case/pump for inflatable mattress that was used during national disasters.

  • He-man Happy Meal Toys

    Designer on several hard and soft good toy lines.

  • Fiskars Squeeze Punch

    World’s first ergonomic craft paper punch that is still refreshed after 18 years.

  • Gingher Rotary Cutter

    Invented and designed award-winning luxury fabric cutter.

  • Fiskars Paper Trimmer

    Designed new visual design language for paper trimmer line.

Testimonials

Aayush Vishnoi, Sr. VP Cooking, BSH

“A visionary, a systems thinker, a strategic planner and an authentic leader, Luc is an asset to any team and organization.”

Barry Miller, VP Marketing at Hyper

“Working with Luc Lam at LG, amidst its diverse and multicultural environment, and observing his success with his own design firms, was an incredible experience.”

Peter Russo, President at New Approach, LLC

“Luc stands out as one of the best problem solvers with whom I have had the pleasure of working. His ability to tackle complex design and engineering challenges is second to none.”

Graham Sadtler, Design Director at BSH

“Luc has been a great leader guiding teams through these processes and teaching them along the way. He is someone who sees a gap or a challenge and instinctively looks for ways to solve it.”

Carlos Paz Soldan, Product Manager for Home Connect

“Luc is a rare figure who is able to identify customer needs, conceive features, and lead projects that bring valuable products to market.  I don't write many recommendations, but Luc is such a powerful figure for driving change and innovation in our company, that he needs to be recognized for his leadership.”